Achieving
top natural results has become key to cost effective internet
marketing, When you compare Paid Search results Vs Organic
results you can see why! Some keywords command more than
£1.50 per click, when you consider that the volumes
of PPC traffic Vs Organic traffic are 23% Vs 78% Organic
you can see why achieving top rankings is not only cost
effective but also necessary, giving you far more traffic
for your investment!
The
following image is taken from research undertaken by Google
and demonstrates the areas where most activity takes place
within a browser window. It clearly shows the need to
achieve top 5 positions for your web site, even top 10
is not good enough anymore!
Achieving
top positions for your chosen terms is not as simple as
adding a few words to your site and hoping you hit the
top spots, if that were true then the top Loans companies
would stop spending £20,000,000 + per year on the
sponsored ads and simply modify their web sites!
Optimisation
is split into two categories
On-Site:
simply describes the changes made to your web site that
allow Google and the other search engines to read the words
within your site and work out what search terms you want
to be found under.
It
also describes the way in which a web site is built, very
few people realising that your web site is scored for points!
Undertaking an on-site strategy is a one of cost and only
accounts for around 20% of the points you need to achieve
top search engine positions!
Off-Site:
Is by far the most important part of an online strategy
and is how we make Google see your site as more important
than your competitors. Google measures the number of web
sites on the web that reference your site, i.e. link to
it. This is often called link popularity. Achieving link
popularity is difficult, and their are many ways of gaining
lots of links to your site, but google will not count them
as it works to a few relevancy and quality rules including:
- Not
counting reciprocal links.
- Only
counting links that are producing traffic.
- Calculating
whether the link is relevant to your site or not.
- Calculating
the lineage of a link, i.e. looking at whether the site
linking to you is spamming or not.
These
are just a few of the criteria looked at by the engines.
What
NetCallidus do is gain you not only good links but links
that produce traffic and are highly relevant. to accomplish
this we have accumulated more than 9 years of sources that
give us the economies of scale, allowing us to deliver high
volumes of quality relevant links fast.
We
also use numerous other online marketing techniques including
some of the following:
Click
on the above Internet Channels to read more about each one.
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