Online
PR is becoming increasingly more important to Online strategy,
it fulfills many requisites as far as the search engines
are concerned and has the following direct benefits.
- Increased
targeted traffic
- Increased
brand awareness
- Increased
Natural search engine positions
That's
a lot of benefits for simply writing about yourselves. The
other primary difference between Offline PR and Online PR
is the speed in which you receive the benefits. Anybody
who undertakes Offline PR will testify to the 6 month rule
of return. The online version is much quicker, 48 - 64 hours
to be precise. The other great benefit of online PR is the
fact it goes beyond simply publishing basic press releases.
Using Outbound RSS feeds we can distribute the following
marketing media.
- Articles
- Press
Releases
- Product
Reviews
- Site
content
- Blogs
NetCallidus
has for 7 years developed a huge database of distribution
channels and for little more than the click of a button
we can get your content out to many thousands of websites
in the uk or around the world. What's more you will start
seeing the traffic benefits within the week!
If
you would like to learn more about how we utilise Online
PR as part of an Internet Strategy or as a standalone traffic
generating tool please contact us now.
How
Does Outbound RSS Work?
The
following illustration outlines how an outbound RSS (Really
Simple Syndication) differs from its Trusted Feed counterpart).
- You
create a piece of content that you want distributed.
- We
convert the content into a language called XML.
- We
use our numerous channels to submit this content to our
distribution network.
- Webmaster
then pay for news feeds to be pulled into their own websites,
your content is included.
- A
small portion of your document will appear as a feed in
their website content
- When
clicking to read more they will end up back on your site.
Its
as simple as that, the key is creating the right network
and this has taken NetCallidus numerous years to complete.
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