Search Engine Marketing Solution's

Internet Marketing is all about generating, increased relevant traffic that converts into more enquiries. Achieving top search engine positions is one of the key objectives, today it is only part of the online marketing channels used to achieve this success. The following list outlines the primary elements that need to be checked when planning any comprehensive search engine campaign.

The services and solutions we undertake have been created to address each of the following strategic elements.

Analysis and Planning (See Viability Study)

Usability – answering the question how do I increase conversion rates on my site using tried and tested methods?
Keyword Analysis – What keywords will give me the most targeted, relevant traffic?
SEO Onsite analysis – Is my web site correctly optimised for my key chosen words and phrases?
Competitive Analysis – How does my site compare to my competitors?

Implementation (See Natural SEO)

Change Deployment – Rolling out the web site elements identified above ensuring the search engines know exactly what keywords you want to be found under.
Impact Management – Ensuring the implementation of any online strategy has minimum impact on any current search engine positions and workflow.

Internet Marketing

Natural SEO – implementing a campaign directly targeted at gaining top search engine positions for your site.
Affiliate Marketing – Commission only sales is alive and one of the fastest growing internet channels available to you, and currently being used by the worlds leading brands!
E-Mail Marketing – One of the fastest ways to gain quick wins, a penetration rate that puts direct marketing to shame and a proven way of dramatically increasing revenue.
Google Qualified Pay Per Click Management – A good Paid Search Marketer will pay for himself with the money he saves but will also increase your web sites conversions!

Web Metrics – Making The Right Decision (See Webmetrics)

Reading web metrics – getting traffic is 50% of the battle, keeping it and improving conversions can only be achieved by monitoring your web sites stats, learn how your web sites packages get their work and get the best from your campaigns!

The Goal!

Our goal is to make sure that every pound invested and every moment spent preparing and deploying your campaign is focused upon achieving positive results. This is why we have a 98% retention rate, unheard of for SEO firms, with many of our clients being in their third year of optimisation!

To find out more about performance based marketing model contact our sales team now! 01606 632700

Click on the above circles to find out more about each search engine service.

A quick guide to SEO

search engine optimisation (SEO) is broken into two areas.

On-Site Optimisation
Any work which relates to the web site, its content, structure, source code, etc.

Off-Site Optimisation
Any work which is carried out after the completion of the On-Site work. This work is ongoing and can be defined as the web sites Strategic Marketing Campaign.

What is not generally known is that Google applies maximum scores to each of the above areas which then relate to the web sites final positions. For most people they are surprised to learn that the web site is by far the least important of the two! As far as the major search engine's are concerned the split is as follows:

On-Site, makes up around 20% of your Webster's possible positions
Off-Site, makes up the remaining 80%

That means that even the most optimised web site in the world only has a 20% opportunity of gaining those top positions for competitive keywords. But how do these points relate to positions?

We can make you number 1 in google in 5 seconds! read on:

Some keywords require less points to achieve than others, i.e. they are less competitive, to prove this follow the following points and you will be number 1 in google in 5 minutes!

Pick a page on your web site that has some text on it, preferably the home page.
Copy around 10-15 words form this page and paste them into Goggles search bar.
Hit search.
You should be #1, its as easy as that....

What you did was to create a very long keyword that's all. Google search its database for all the sites in the world with the words you just copied into the search bar and yours was the only one with them in the exact same order. Now try another experiment:

Start deleting words from the end of your 15 keywords.
Continue until you drop from the top spot.
Try to look down the listing and you will see for every word you remove you will drop lower and lower.

i.e. The amount of other web sites with your phrase on have increased, and the words are gradually becoming more competitive.

What this exercise shows you is that despite the fact that Google has picked your site up for a particular search, maintaining top positions as your phrases become more competitive must be down to something else and this is what we call On-Site.

If you would like to learn more about The search engines and how they work we can arrange training days. To find out more send an email to Info@netcallidus.com outlining that you would like to find out more.

NetCallidus (Part of Something 4) - something4 Limited, Airways House, Sywell Aerodrome Business Park, Northamptonshire. NN6 0BN
Tel: +44 (0) 845 123 5622 - +44 (0) 845 760 1538
email: info@netcallidus.com